Exactly How to Grow a Massive Brand from ZERO Followers
Modified 2022-09-25
Consideration for growing a brand
What makes me unique? / What am I doing different? / Why am I an authority? / What value do I provide?
Everyone has something unique to offer, you just need to find it.
What platform am I going to focus on?
The type of content dictates the platform.
- YouTube
long form content
- TikTok
funny short form stuff
- Blogs
Tutorials
What is my actual product or service?
Who is my customer?
- where does my customer spend most of their time?
Zero to One Strategy
Deeply connecting with potential people (viewers / customers)
Putting yourself in places where discussions about what you do are happening
- have your social links in the bio
- find ongoing threads and respond to them with insight commentary (x per day)
- use long form threads
- join spaces
- have your social links in the bio
- subscribe to and post in subreddits (3-5 topics)
- Post 10 times value, 1 time advertisement
StackOverflow / FreeCodeCamp / dev.to
Syndication Strategy / Platform Strategy
Focus on one main platform
Most of the people will see you in this top funnel
Syndication Strategy
Take a piece of content and place on secondary platform
Ask
Don't ask to pay for let's say a course, if you don't have 50k subscribers. Otherwise, they will think you are bullshitting them. Don't be in it for the quick buck.
Metadata
- Creator(s)
Devin Nash