Kevin De Baerdemaeker

Set Themes, Not Goals

Modified 2026-08-07

Goals fail. Instead of a goal, pick a theme a broad, vibey direction like Year of Health or Winter of Learning.

Example

bored in a queue during "Year of Reading"? open a book instead doing something you'd habitually do.

Why do goals suck?

How to pick a theme?

broad

don't plan, because if you don't have a map it's impossible to fail

directional

points somewhere, so when making decision use it as a compass

resonates

most important, a word that makes your brain hum and feel good deeply connects with you

Meaning is allowed to change:

Year of Reading

you might realize books aren't for you, but really like articles or audiobooks => still on theme

Year of Health

you start going ham, but realize something more foundational is lacking => okay, still on theme

More themes: adventure, attention, completion, gratitude, structure, growth, home, poise, compassion, learning, simplicity, consistency, joy, transition, routine, clarity, discipline, novelty, order.

References